1 of 3 original logo concepts (my favorite)
2 of 3 original logo concepts (swaddled earth)
3 of 3 original logo concepts (chosen)
The top two versions were inspired by the client’s direction to represent “hugging the earth.” The final solution was a more earthy concept, which the client ended up liking best.
Named for the dual location of the owner’s target audience, this logo was a fusion of one thing both had in common: the circular sun shape of Florida and the circle city aspect of Indianapolis. Combined with a fun color scheme to fit the client’s personality, the Florindy logo was born.
Designed for the annual donor recognition award ceremony.
In order to work within the ALA’s limited budget, we came up with a simple container design that they could use for multiple purposes. The inserts were designed to be easily revised, printed and inserted in-house.
Night Owl Baby, a local Indianapolis baby and child apparel design studio, needed a cost effective method to label their product containers. We came up with inserts that could be produced at local quick-print shops in order to do small quantities when needed.
