With a detailed map, merchant ads and info about Fountain Square, the annual Visitors’ Guide is one of the best tools to navigate the neighborhood. Above is the cover for this year’s brochure…complete with the original fountain.
The National FFA approached me to re-design one of their most heavily used identities within their organization: Living to Serve, a federally funded program focused on rural communities to develop, implement and evaluate community-based service-learning projects that meet an identified community need.
Original Logo
Updated Logo
Midwest Mole, an Indianapolis-based trenchless service specialist, needed an update to their original logo design. One thing that needed to be included in the final design: The Mole. The original and final designs are shown above.
CLIENT : City of Franklin | TITLE : City of Franklin Seal Re-DesignAbove are samples of the journey from original seal (top) to finalized seal (bottom).
1 of 3 original logo concepts (my favorite)
2 of 3 original logo concepts (swaddled earth)
3 of 3 original logo concepts (chosen)
The top two versions were inspired by the client’s direction to represent “hugging the earth.” The final solution was a more earthy concept, which the client ended up liking best.
