Matt Meinema

Pearings needed a little visual boost, so AMD was approached to freshen up the icon and create exterior signage and other supporting in-store pieces to help unify the brand. The task: how can an icon represent frozen yogurt, coffee and include a pear, the inspiration for the name? The solution: the icon you see to your right – a combination of all three.

Photos by White Paper Photography

Pearings Icon

Pearings Exterior Sign

Pearings Yogurt Cup