CLIENT: Allison Ford
Branding for Indianapolis-based jewelry designer, Allison Ford. The owl icon was inspired by the artist’s initials, AMF, as well as the earthiness of the materials she uses (think wood and metal). Working under the name Studio AMF for years, there was a need to be sure her name was tied more closely to the brand. To solve that problem, we did two variations on her business cards: Studio AMF is Allison Ford and Allison Ford is Studio AMF to tie both brand and name together.